Prepared for Dr. Veronica Nice
Here's what I found, what I'd do about it, and how we could bring more new patients through your door every month, working on it together.
01History
You'd start with the history, so I did too. Nothing on this list needs fixing. It's the reason this is worth doing, and I'm not here to touch any of it.
02The exam
I went through your site, your listings, your social pages, Meta's ad library and the other offices in town. All of this is public, and I could only see it from the outside, so tell me where I've got it wrong.
Your home page today. The sign is the best thing on it, and the pop-up is the first thing that gets in the way.
| Nice Touch | Health In Balance | |
|---|---|---|
| Rating (Birdeye) | 4.8 | 5.0 |
| Reviews (Birdeye) | 57 | 345 |
| First visit offer | None published | $67 |
| None found | Yes | |
| Open after 2 pm Mon, Wed, Fri | Yes, until 7 | No |
| Open Saturdays | Yes | No |
| Years in Laguna | 30 | Not checked |
They're ahead on being found. You're ahead on being available. Being found is the part we can change quickly. A search of Meta's ad library for "chiropractic Laguna Beach" also came back with no active ads, so the feed may be wide open. Checked November 2026.
03Diagnosis
Every patient you've ever had went through the same four steps. You're excellent at the last one, and it's the hardest one to do. The first three have been left to chance, because for thirty years word of mouth did them for you.
Someone new finds out you exist.
They pick you over the other offices.
They get on your schedule, and show up.
They trust you for years and tell their friends.
The bars are my read of what I found, not a measurement. Finding nine is why: right now, nobody can measure it.
Referrals are the best patients there are, but you can't turn them up when you want more. And as long-time patients retire or move, someone has to replace them. I'd like your honest read on that. These answers change the plan, so I'd rather hear them from you than guess.
04The plan
Small and steady on purpose. You keep doing what you do. Everything else on this page is my job to get moving.
Your ad account goes in your name, and I set up tracking, the new patient page and the follow-up texts. We agree on the offer and how many new patients you want a month.
I come to you for a couple of hours, around your patients. You're closed Thursdays, so that may be the easy day.
Three ads go live on a small budget, once you've approved each one. These weeks are for learning, and I won't pretend otherwise.
We drop what isn't working, put the money behind the ads that work, and fix the weakest step. New footage goes in.
We add the pregnancy care campaign. Then we sit down with ninety days of real numbers and decide what comes next.
You don't adjust someone once and never check again, and ads work the same way. Each week I read the numbers, find the weakest step and fix that one thing. This is how we'd find problems from here on, before they cost you anything.
| What we see | What it usually means | What we do |
|---|---|---|
| People see the ad and keep scrolling | The first two seconds aren't working | New opening, new video |
| People tap but don't fill out the form | The page or the offer isn't clear enough | We change the page or rethink the offer together |
| Forms come in but few people book | The call back is too slow or the script is off | Faster follow-up, better texts, a look at the call script |
| People book and don't show up | The reminders aren't doing enough | Tighter reminders and a same-day rebook text |
| People come once and don't continue | They may be the wrong fit for the practice | We change who we reach and what the ad promises. Your care stays yours. |
| Your schedule is getting full | It's working | We turn the spending down or pause it. You decide. |
05The ads
Each one comes from something real about you and answers one of the problems above. We start with three, see which one brings in patients, and put the money there.
You've driven past this sign.
Nice Touch ChiropracticSponsoredLaunch
Finding 1. Nobody new is being shown Nice Touch.
Plenty of people in Laguna have driven past your sign for years and never gone in. This turns something people already half know into a reason to walk in. Nobody else in town can run this ad.
Yes, Dr. Nice is my real name.
Nice Touch ChiropracticSponsoredLaunch
Finding 3. Strangers can't see you.
Your name is the best hook in Orange County and you've never used it in an ad. It gets a smile in the first two seconds, and that's what stops the scroll. Then you're a person they like before you've said anything about chiropractic.
Your first visit
$49
Nice Touch ChiropracticSponsoredLaunch
Finding 4. There's no first visit offer.
New patients are nervous about what they don't know. Walking them through it step by step takes that away, and it makes the offer feel simple. This is the ad that asks for the booking.
Laguna Beach chiropractic
Open
until 7
Mon, Wed, Fri
and Saturdays too
Nice Touch ChiropracticSponsoredTest next
The opening your hours give you.
This is your real edge. Health In Balance closes at 2 pm on Mondays, Wednesdays and Fridays and isn't open Saturdays. You're open until 7 on those days and Saturday morning. People with day jobs need that.
Webster certified
Chiropractic care during pregnancy in Laguna Beach
Pregnancy table. Pregnancy massage. One office.
Nice Touch ChiropracticSponsoredSecond campaign
What sets you apart, which your site barely shows.
You're Webster certified, you have a pregnancy table and you have therapists trained in pregnancy massage. That's a specific reason to pick you and a separate group of people to reach. It gets its own campaign in month three.
★★★★★
"Her massage therapists are great also! The beach setting is also a plus at this practice."
Drew, on Wellness.com
Nice Touch ChiropracticSponsoredTest next
Finding 5. Fewer reviews than you deserve.
Strangers believe patients more than they believe you or me. This puts your best reviews in front of people who'd never have scrolled through Google. We only use reviews you and the patient are happy with.
These are mock-ups. The real ads use what we film at your office. Every ad talks about your care in general and never about a viewer's health, which is how they get through Meta's ad review. We'd only use a review with permission, and you approve every word.
People who live nearby: Laguna Beach, South Laguna, Laguna Niguel, Aliso Viejo and Dana Point. We target by where people live, because that's what matters for a local office.
A short form inside Facebook or Instagram, or the new patient page. Either way, they get a text right away and your office gets their details.
We can start with a $49 New Patient Visit: consultation, exam, plan and first adjustment. Or $79 with a 20-minute massage. You decide the price, and you can change it.
Offer for new patients paying out of pocket. Not valid for Medicare, Medicaid or other federal insurance patients.
06The math
You know this better than I do. Every long-time patient in your office started with one first visit. Someone who comes in today can still be here in ten years, and that's why new patients turn into residual income. Each month's new patients stack on top of the last month's, and the ones who stay keep paying long after the ad that found them has stopped running.
This is math, not a promise. Starting numbers are my estimates from what chiropractic offices report on Facebook and Instagram, with cost per request set at the high end. They aren't your results. Income here means money coming in, before your own costs. The model loses 3% of monthly patients each month and assumes one visit a month for patients who stay. It doesn't count referrals, family members or massage.
07What I do
I come to the office and film you, the team and the space. I edit it into short videos for your ads and your pages. You show up as yourself. Everything else is on me.
I write, build and manage your Facebook and Instagram ads, check on them through the week and move money toward what's working. You approve everything before it runs.
Every single week you get a plain report: what we spent, how many people asked, how many booked, what each new patient cost and what I'm changing.
One page you can read between patients. If you've ever paid a marketing company and couldn't tell what you got for it, this is what makes the difference. You'll always know how many patients came from the money you spent.
Sample only. These numbers are made up.08Two ways
$500a month
If you've got photos and video you're happy with, or want to start simple.
What I'd recommend
$750a month
Everything in Ads, and I film your clinic myself.
Why I'd pick the second one: you have two real photos, and your ads depend on people seeing you. For $250 more, the ads get real footage and your pages come to life, so people who look you up find an office that's clearly open and busy.
It goes straight from your card to Meta, never through me. You choose the amount and you can change it any time. I'd start around $30 a day, about $900 a month, and we'd adjust from there.
09Together
You know your patients and I know the ads, and neither of us gets this right alone. You'll deal with me directly, the same person who films, runs the ads and writes your report.
You shouldn't change that, and I wouldn't touch it. Referrals are the best patients you'll ever get. They're also the one thing you can't turn up when you want more. Ads sit alongside them, and new patients who love you end up sending referrals too.
Most doctors don't. I'll write short lines with you, and we'll do as many takes as you like. You talk to your patients all day, and that's all we're filming. You see everything first, and anything you don't like doesn't get used.
It might. That's why it's your decision. Another option is $79 with a 20-minute massage, which only you can offer. We'll pick what feels right for your practice.
It needs care. The offer is for new patients paying out of pocket, and it isn't valid for Medicare, Medicaid or other federal insurance patients. You approve the exact wording, and we check California's advertising rules before anything runs.
Then we turn it down. You set your number, and when you hit it we pause. You won't be paying Meta to fill spots you don't have.
You'll know quickly, because you'll see the numbers every week. I can't promise a result, and nobody honest can. What I can promise is that we'll see exactly what's happening, and we'll decide what to do next together.
10Next steps
These are free and they're yours. They'd help even if you never ran a single ad.
Then match them on your site, Google, Yelp and Birdeye.
Your own headshot belongs there.
"Nearly a decade" should say thirty years. Check the massage therapist count too.
Ask in person, this week. No gifts or discounts for reviews, a plain ask is all it takes.
Kaden Waite
Owner, Valley Marketing USA
valleymarketingusa@gmail.com